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The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues

Khalil, Mary; Septianto, Felix; Lang, Bodo; Northey, Gavin - In: Journal of retailing and consumer services 60 (2021), pp. 1-8

Persistent link: https://www.econbiz.de/10012502667

Emotional responses to plastic waste : matching image and message framing in encouraging consumers to reduce plastic consumption

Septianto, Felix; Lee, Michael S. W. - In: Australasian marketing journal 28 (2020) 1, pp. 18-29

Persistent link: https://www.econbiz.de/10012253910

Emotional Responses to Plastic Waste : Matching Image and Message Framing in Encouraging Consumers to Reduce Plastic Consumption

Septianto, Felix; Lee, Michael SW - 2021

This research investigates the role of emotion and message framing in stemming plastic consumption. Across three experimental studies examining consumer intentions, participation, and product choice, this research demonstrates that an image depicting plastic waste (vs. victims of plastic waste)...

Persistent link: https://www.econbiz.de/10013310835

The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements

Septianto, Felix; Pratiwi, Loren - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 171-181

Persistent link: https://www.econbiz.de/10011445982

Luxury customization and self-authenticity : implications for consumer wellbeing

Choi, Dayeon; Seo, Yuri; Septianto, Felix; Ko, Eunju - In: Journal of business research : JBR 141 (2022), pp. 243-252

Persistent link: https://www.econbiz.de/10013168058

Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement

Kemper, Joya A.; Bai, Xue; Zhao, Fang; Chiew, Tung Moi; … - In: Journal of business research : JBR 142 (2022), pp. 875-885

Persistent link: https://www.econbiz.de/10013169465

Every ending is a new beginning : poignancy increases consumer preferences for self-made products

Septianto, Felix - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 732-748

Persistent link: https://www.econbiz.de/10012939500

Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility

Nallaperuma, Kaushalya; Septianto, Felix; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 175-189

Persistent link: https://www.econbiz.de/10012798110

Religious but not ethical : the effects of extrinsic religiosity, ethnocentrism and self-righteousness on consumers’ ethical judgments

Arli, Denni; Septianto, Felix; Chowdhury, Rafi M. M. I. - In: Journal of business ethics : JBE 171 (2021) 2, pp. 295-316

Persistent link: https://www.econbiz.de/10012546738

The impact of socioeconomic status on preferences for sustainable luxury brands

Kim, Jungkeun; Park, Jooyoung; Septianto, Felix - In: Psychology & marketing 39 (2022) 8, pp. 1563-1578

Persistent link: https://www.econbiz.de/10013280167