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Are emotions essential for consumer ethical decision-making : a necessary condition analysis

Escadas, Marco; Jalali, Marjan S.; Septianto, Felix; … - In: Business ethics, the environment & responsibility 33 (2024) 3, pp. 468-485

Persistent link: https://www.econbiz.de/10014578484

David and Goliath : when and why micro-influencers are more persuasive than mega-influencers

Park, Jiwoon; Lee, Ji Min; Xiong, Vikki Yiqi; … - In: Journal of advertising 50 (2021) 5, pp. 584-602

Persistent link: https://www.econbiz.de/10012802331

David and Goliath : When and Why Micro-Influencers are More Persuasive than Mega-Influencers

Park, Jiwoon; Lee, Ji Min; Xiong, Vikki Yiqi; … - 2021

Social media influencer (SMI) advertising is on the rise; however, extant theory regarding the determinants of SMI advertising effectiveness is undeveloped. The present research establishes when and how the type of SMI based on the number of followers influences SMI advertising effectiveness....

Persistent link: https://www.econbiz.de/10013312009

The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements

Septianto, Felix; Pratiwi, Loren - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 171-181

Persistent link: https://www.econbiz.de/10011445982

Luxury customization and self-authenticity : implications for consumer wellbeing

Choi, Dayeon; Seo, Yuri; Septianto, Felix; Ko, Eunju - In: Journal of business research : JBR 141 (2022), pp. 243-252

Persistent link: https://www.econbiz.de/10013168058

Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement

Kemper, Joya A.; Bai, Xue; Zhao, Fang; Chiew, Tung Moi; … - In: Journal of business research : JBR 142 (2022), pp. 875-885

Persistent link: https://www.econbiz.de/10013169465

Every ending is a new beginning : poignancy increases consumer preferences for self-made products

Septianto, Felix - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 732-748

Persistent link: https://www.econbiz.de/10012939500

Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility

Nallaperuma, Kaushalya; Septianto, Felix; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 175-189

Persistent link: https://www.econbiz.de/10012798110

Religious but not ethical : the effects of extrinsic religiosity, ethnocentrism and self-righteousness on consumers’ ethical judgments

Arli, Denni; Septianto, Felix; Chowdhury, Rafi M. M. I. - In: Journal of business ethics : JBE 171 (2021) 2, pp. 295-316

Persistent link: https://www.econbiz.de/10012546738

The impact of socioeconomic status on preferences for sustainable luxury brands

Kim, Jungkeun; Park, Jooyoung; Septianto, Felix - In: Psychology & marketing 39 (2022) 8, pp. 1563-1578

Persistent link: https://www.econbiz.de/10013280167