Vaara, Eero; Kleymann, Birgit; Seristö, Hannu - In: Journal of Management Studies 41 (2004) 1, pp. 1-35
In this paper, we argue that by examining the discursive elements in strategy talk we can contribute to our understanding of the myriad of micro-processes and practices that make up strategies. We focus on airline alliances as a particularly illustrative case. Based on a critical discourse...
