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Non-Fungible Tokens (NFTs) : Examining the Impact on Consumers and Marketing Strategies

Sestino, Andrea; Guido, Gianluigi; Peluso, Alessandro M. - 2022

Introduction -- Chapter 1. A review of the concept of NFTs in marketing -- Chapter 2. How Materialism Influences the Purchase of NFT-Based Artworks -- Chapter 3. The Role of Consumer Innovation in Buying Fashion NFTs -- Chapter 4. The Moderating Effect of Status-Consumption Orientation in a...

Persistent link: https://www.econbiz.de/10013270846

The influence of a lockdown on consumption : an exploratory study on Generation Z's consumers

Amatulli, Cesare; Peluso, Alessandro M.; Sestino, Andrea; … - In: Journal of retailing and consumer services 73 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014303349

Internet of things and big data as enablers for business digitalization strategies

Sestino, Andrea; Prete, Maria Irene; Piper, Luigi; … - In: Technovation : the international journal of … 98 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012608011

Elderly consumers and financial choices : a systematic review

Guido, Gianluigi; Amatulli, Cesare; Sestino, Andrea - In: Journal of financial services marketing : JFSM 25 (2020) 3/4, pp. 76-85

Persistent link: https://www.econbiz.de/10012382193

Omnichannel shopping experiences for fast fashion and luxury brands : an exploratory study

Amatulli, Cesare; De Angelis, Matteo; Sestino, Andrea; … - In: Developing successful global strategies for marketing …, (pp. 22-43). 2021

Persistent link: https://www.econbiz.de/10012521533

Consumers' innovativeness and conspicuous consumption orientation as predictors of environmentalism : an investigation in the context of smart mobility

Sestino, Andrea; Amatulli, Cesare; Guido, Gianluigi - In: Technology analysis & strategic management 36 (2024) 1, pp. 59-72

Persistent link: https://www.econbiz.de/10014450798

The effect of fervid attachment to religious rites on tourism: evidence from the Holy Week in Southern Italy

Sestino, Andrea; Pino, Giovanni; Guido, Gianluigi - In: Journal of Cultural Heritage Management and Sustainable … 13 (2021) 2, pp. 201-218

Purpose The purpose of this paper is aimed to examine natives' Fervid Attachment to religious rites, as a part of cultural heritage, in its extrinsic (sense of belonging, rituality) and intrinsic (intimate bond, emotionality) characteristics, by shedding light on how leveraging on these...

Persistent link: https://www.econbiz.de/10014847793