Cooperative advertising is an important incentive offered by a manufacturer to influence retailers' promotional … their advertising costs. We model the problem as a Stackelberg differential game in which the manufacturer announces his … shares of advertising costs of the two retailers or his subsidy rates, and the retailers in response play a Nash differential …

This paper considers the problem of optimizing the institutional advertising expenditure for a firm which produces two … products. The problem is formulated as a minimum-time control problem for the dynamics of an extended Vidale-Wolfe advertising … model, the optimal control being the rate of institutional advertising that minimizes the time to attain the specified …

rate of advertising expenditure that maximizes the present value of net profit streams over an infinite horizon. By using a …

We examine an oligopoly model of advertising competition where each firm's market share depends on its own and its … competitors' advertising decisions. A differential game model is developed and used to derive the closed-loop Nash equilibrium … discuss the effects of an increase in the number of competing firms on advertising expenditure, market share and profitability …

A model of new-product adoption is proposed that incorporates price and advertising effects. An optimal control problem … that uses the model as its dynamics is solved explicitly to obtain the optimal price and advertising effort over time. The …

Firms that want to increase the sales of their brands through advertising have the choice of capturing market share … from their competitors through brand advertising, or increasing primary demand for the category through generic advertising …. In this paper, differential game theory is used to analyze the effects of the two types of advertising decisions made by …

We analyze optimal advertising spending in a duopolistic market where each firm's market share depends on its own and … its competitor''s advertising decisions, and is also subject to stochastic disturbances. We develop a differential game … model of advertising in which the dynamic behavior is based on the Sethi stochastic advertising model and the Lanchester …

Problem definition: We investigate the joint advertising-mode-choice, time-allocation, and pricing policies for … exclusive advertising agency at a high price or to non-exclusive agencies for earning revenue from multiple sources. If she … strategy under exclusive and non-exclusive advertising modes, we endogenize the advertising price and transfer the decision …

-op) advertising subsidy, and the retailer sets the retail price and advertising effort. The carry-over effect of advertising is … modeled by a regime-switching extension of the Sethi model. We derive the optimal feedback equilibrium pricing and advertising … states have a profound impact on the manufacturer’s advertising subsidy. The crossover interactions generally hold that …

We examine an oligopoly model of advertising competition where each firm's market share depends on its own and its … competitors' advertising decisions. A differential game model is developed and used to derive the closed-loop Nash equilibrium … discuss the effects of an increase in the number of competing firms on advertising expenditure, market share and profitability …