Shah, Adnan Muhammad; Yan, Xiangbin; Shah, Syed Asad Ali; … - In: Asia Pacific Journal of Marketing and Logistics 33 (2020) 1, pp. 1-28
Purpose: The latest mobile technology may shape consumers' motivations by allowing them to order a variety of foods using smartphone apps. Following the stimulus–organism–response (SOR) framework and using a mixed methods approach, this study investigates the impacts of different components...