Advertising is a way of communication to convince an audience for taking purchase decision about a product or service and delivering information to viewers. This paper examines the relationship between environmental response and emotional response which are independent variables with dependent...

Pakistan has experienced tremendous growth in Islamic banks in recent years, particularly after the Supreme Court decision of 2002. This research study was focused on the actual practices of full-fledged Islamic banks working in Pakistan. It reviewed and analysed the deposits and financing...