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Brand name recall : a study of the effects of word types, processing, and involvement levels
Shamsollahi, Ali
;
Amirshahi, Mirahmad
;
Ghaffari, Farhad
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 240-259
Persistent link: https://www.econbiz.de/10011705483
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