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Shansby, J. Gary
Aaker, David A.
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Positioning your product
Aaker, David A.
;
Shansby, J. Gary
- In:
Business horizons
25
(
1982
)
3
,
pp. 56-62
Persistent link: https://www.econbiz.de/10003461507
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Positioning your product
Aaker, David A.
;
Shansby, J. Gary
- In:
Business Horizons
25
(
1982
)
3
,
pp. 56-62
Persistent link: https://www.econbiz.de/10005354084
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