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Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal

Bose, Sunny; Roy, Sanjit; Sharifah Faridah Syed Alwi; … - In: Journal of business research : JBR 116 (2020), pp. 734-744

Persistent link: https://www.econbiz.de/10012257676

Corporate identity and corporate branding

Melewar, T. C. (ed.); Bang, Nguyen (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011675575

Advancing the scholarship on corporate identity and corporate branding

Melewar, T. C.; Bang, Nguyen; Sharifah Faridah Syed Alwi; … - In: International studies of management and organization 47 (2017) 2, pp. 107-109

Persistent link: https://www.econbiz.de/10011675581

Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry

Khian Sin Ong; Bang, Nguyen; Sharifah Faridah Syed Alwi - In: The international journal of bank marketing : IJBM 35 (2017) 3, pp. 370-390

Persistent link: https://www.econbiz.de/10011731393

The state of the art on corporate reputation : a special section

Melewar, T. C.; Bang, Nguyen; Sharifah Faridah Syed Alwi; … - In: International studies of management and organization 47 (2017) 3, pp. 217-219

Persistent link: https://www.econbiz.de/10011734498

Corporate reputation

Melewar, T. C. (ed.); Bang, Nguyen (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011734672

The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty

Sharifah Faridah Syed Alwi; Ali, Sulaiman Muhammad; … - In: Business ethics quarterly : the journal of the Society … 27 (2017) 3, pp. 393-422

Persistent link: https://www.econbiz.de/10011735309

Segmentation and brand positioning for Islamic financial services

Rusnah Muhamad; Melewar, T. C.; Sharifah Faridah Syed Alwi - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 900-921

Persistent link: https://www.econbiz.de/10009572901

Corporate branding : areas, arenas and approaches

Melewar, T. C. (ed.); Sharifah Faridah Syed Alwi (ed.) - 2015

"A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realise how it can boost...

Persistent link: https://www.econbiz.de/10010520859

Managing volunteerism behaviour : the drivers of donations practices in religious and secular organisations

Abreu, Madalena Eça de; Laureano, Raul Manuel da Silva; … - In: Journal of general management 40 (2014/15) 3, pp. 39-54

Persistent link: https://www.econbiz.de/10011302355