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Sharma, Piyush; Chen, Ivy S. N.; Luk, Sherriff T. K. - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 129-142

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Sharma, Piyush; Zhan, Wu - In: The journal of services marketing 29 (2015) 2, pp. 93-102

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Luk, Sherriff T. K.; Sharma, Piyush; Chen, Ivy S. N. - In: The journal of services marketing 27 (2013) 1, pp. 40-48

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Tam, Jackie L. M.; Sharma, Piyush; Kim, Namwoon - In: The journal of services marketing 30 (2016) 6, pp. 643-658

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Sharma, Piyush; Ueno, Akiko; Kingshott, Russel - In: Journal of retailing and consumer services 59 (2021), pp. 1-10

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Sharma, Piyush; Chen, Ivy S. N.; Luk, Sherriff T. K. - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 3, pp. 392-419

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Chan, Kimmy Wa; Gong, Taeshik; Sharma, Piyush; Chu, Candace - In: Journal of business research : JBR 150 (2022), pp. 297-310

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Hsieh, J. J. Po-an; Sharma, Piyush; Rai, Arun; … - In: Journal of service research : JSR 16 (2013) 3, pp. 277-294

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Sharma, Piyush - In: Branding and sustainable competitive advantage : …, (pp. 4-23). 2012

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Tam, Jackie; Sharma, Piyush; Kim, Namwoon - In: The journal of services marketing 28 (2014) 2, pp. 159-170

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