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~person:"Shasikala Vadivalu"
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Betriebliche Wertschöpfung
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Consumer behaviour
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Cosmetics
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Generation Y
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Shasikala Vadivalu
Asmat Nizam Abdul Talib
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Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia
Asmat Nizam Abdul Talib
;
Shasikala Vadivalu
- In:
International journal of electronic business : IJEB
18
(
2023
)
4
,
pp. 418-443
Persistent link: https://www.econbiz.de/10014439813
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