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Shaw, Vivienne
Enke, Margit
112
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European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
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OLC EcoSci
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Conflict between engineers and marketers: the experience of German engineers
Shaw, Vivienne
;
Shaw, Christopher T.
;
Enke, Margit
- In:
Industrial marketing management : the international …
32
(
2003
)
6
,
pp. 489-500
Persistent link: https://www.econbiz.de/10006254222
Saved in:
2
Relationships between engineers and marketers within new product development: An Anglo-German comparison
Shaw, Christopher T.
;
Shaw, Vivienne
;
Enke, Margit
- In:
European journal of marketing : EJM
38
(
2004
)
5
,
pp. 694
Persistent link: https://www.econbiz.de/10006080443
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