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Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010504990
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Legends in consumer behavior: Morris B. Holbrook
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505247
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Inspirational applications, Part II: scholarship and creativity
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505775
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Inspirational applications, Part I: marketing education
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505778
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Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505780
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Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505794
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Marketing applications : branding, communications, and strategy
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505798
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Qualitative methods, Part III: subjective personal introspection
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505800
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Qualitative methods, Part II: symbolic consumer behavior or consumption symbolism
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505803
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Qualitative methods, Part I: interpretive approaches
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505806