As the distribution strategy, the bundle and add-on strategy has been widely applied to sell the base goods and add-on goods in retail markets. Meanwhile, the rapid growth of e-commerce has also forced more platforms to participate in the above strategies. Motivated by these, we consider three...

Purpose A digital supply chain (DSC) positively enhances circular economy (CE) practices. However, what factors and conditions lead to the implementation of DSC for transitioning toward CE is not yet clear. Therefore, this study aims at identifying and subsequently analyzing the antecedents of...