In this research, we performed AHP analysis on what sentiments or emotions have the capacity to affect the WTP and WTA required by consumers, with respect to personal information leaks during internet use. The analysis results revealed differences in consumer sentiment and emotion during the...

In this study, we analyze the Japanese TV audience’s preference for real-time viewing(RTV) and time-shifted viewing(TSV), which includes video-recording, and both pirate and official contents on the internet, using the WEB survey data the authors conducted in August 2016 in Japan. From the...

In this paper, we measure users' disutility from advertisements accompanying movies supplied by media based on the results gathered through our own survey questionnaire. First, we confirmed the importance of measuring the disutility of advertisements based on the theoretical economic model...

In this study, we analyze the Japanese TV audience's preference for time-shifted viewing (TSV), which was introduced in the media market October 2015. This service has various characteristics such as a simple fee-charging video-providing service through the Internet, by which network...

In this research, willingness to pay to prevent a leak of personal data-namely, the person's name, address, email address, and video viewing history-and also the willingness to accept compensation in the event of a leak of this data were estimated using the contingent valuation method. From the...

In this study, we analyze the Japanese TV audience's preference for time-shifted viewing (TSV), which was introduced in the media market October 2015. This service has various characteristics such as a simple fee-charging video-providing service through the Internet, by which network...

In this research, willingness to pay to prevent a leak of personal data–namely, the person's name, address, email address, and video viewing history-and also the willingness to accept compensation in the event of a leak of this data were estimated using the contingent valuation method. From...

In this paper, we measure users' disutility from advertisements accompanying movies supplied by media based on the results gathered through our own survey questionnaire. First, we confirmed the importance of measuring the disutility of advertisements based on the theoretical economic model...

In this research, we performed AHP analysis on what sentiments or emotions have the capacity to affect the WTP and WTA required by consumers, with respect to personal information leaks during internet use. The analysis results revealed differences in consumer sentiment and emotion during the...