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A bite to whet the reward appetite : the influence of sampling on reward-seeking behaviors
Wadhwa, Monica; Shiv, Baba; Nowlis, Stephen M. - In: Journal of marketing research : JMR 45 (2008) 4, pp. 403-413
Persistent link: https://www.econbiz.de/10003756179
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The Influence of Consumer Distractions on the Effectiveness of Food-Sampling Programs
Nowlis, Stephen M.; Shiv, Baba - In: Journal of marketing research : JMR 42 (2005) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10006644321
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The Effect of Distractions While Tasting a Food Sample: The Interplay of Informational and Affective Components in Subsequent Choice
Shiv, Baba; Nowlis, Stephen M. - In: Journal of consumer research : JCR ; an … 31 (2004) 3, pp. 599-608
Persistent link: https://www.econbiz.de/10006645059
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A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors
Wadhwa, Monica; Shiv, Baba; Nowlis, Stephen M. - In: Journal of marketing research : JMR 45 (2008) 4, pp. 403-413
Persistent link: https://www.econbiz.de/10008076038