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Shyi, Gary C.-W.
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The effect of Flash banners on multiattribute decision making: Distractor or source of arousal?
Day, Rong-Fuh
;
Shyi, Gary C.-W.
;
Wang, Jyun-Cheng
- In:
Psychology & marketing
23
(
2006
)
5
,
pp. 369-382
Persistent link: https://www.econbiz.de/10006954997
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