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An evaluation model of new product launch strategy
Chiu, Yi-Chia; Chen, Benson; Shyu, Joseph Z.; Tzeng, … - In: Technovation : the international journal of … 26 (2006) 11, pp. 1244-1252
Persistent link: https://www.econbiz.de/10007279569
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Reconfiguring the innovation policy portfolios for Taiwan's SIP Mall industry
Huang, Chi-Yo; Shyu, Joseph Z.; Tzeng, Gwo-Hshiung - In: Technovation : the international journal of … 27 (2007) 12, pp. 744-765
Persistent link: https://www.econbiz.de/10007873332
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Marketing strategy based on customer behaviour for the LCD-TV
Chiu, Yu-Jing; Chen, Hsiao-Chi; Tzeng, Gwo-Hshiung; … - In: International journal of management and decision making … 7 (2006) 2-3, pp. 143-165
Persistent link: https://www.econbiz.de/10007260708