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To lease or to buy? : a structural model of a consumer's vehicle and contract choice decisions
Dasgupta, Srabana
;
Siddarth, S.
;
Silva-Risso, Jorge M.
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 490-502
Persistent link: https://www.econbiz.de/10003547876
Saved in:
2
To Lease or to Buy? A Structural Model of a Consumer's Vehicle and Contract Choice Decisions
Dasgupta, Srabana
;
Siddarth, S.
;
Silva-Risso, Jorge
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 490-502
Persistent link: https://www.econbiz.de/10007751278
Saved in:
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