environment. Attributes of Value perception included 1. Uniqueness, 2. Conspicuousness, 3. Quality, 4. Price, 5. Hedonic Value, 6 …, whereas the same seems to have a negative effect on LPI. Meaning these have a perception of luxury in collectivist culture but … cultures, as it has a significant positive impact on LPI, on the contrary, these two have a negative effect on the perception …

This study was conducted to identify the impact of emotional advertising on consumer buying behavior. The research is … advertising appeal that impacts the buying decision of the consumers. A quantitative approach was used, and the questionnaire … intention of the consumers. The paper confirms the positive relationship between emotional advertising and consumer buying …

There is a wide perception that consumer satisfaction and brand image leads to purchase. However, there were instances …

There are many identified antecedents of creativity. However, employing creative cognition theory as followed by (Yunlu …

cognition, and Conation processes. These processes ultimately shape Ethical Competence. Moreover, judgment standards of … behavior as indicators of moral cognition, and Conation processes, respectively. Empirical validity was established by … impact on both moral conation and cognition. All seem to have a positive effect except the negative effect of values on moral …