Indebtedness is a concern in today’s society as people may need to sacrifice a significant portion of their income to tackle their debt. The current study aims at determining the effect of emotions, financial literacy, materialism, and risk perception on the propensity to indebtedness with the...

Purpose – Nowadays customers want to enjoy their shopping experience with convenience and maximum value for their money. The key objective of this paper is to examine the role of in-store logistics in crafting store image and perceived value to customers, thus creating satisfied and loyal...

Today’s customers are ethically conscious and prefer those products that are ethically produced without using child labor and harm to animals and nature. This study shows various factors that affect ethical consumption and happiness. We proposed a model explaining the effect of ethical...

Companies often engage in product and service customization as part of a differentiation strategy, as it represents a source of competitive advantage. However, its effect on customer relationships as well as contingencies for its effective application is not well understood. In Particular, how...

Many companies and brands are using CSR to enhance the brand image, goodwill, and gain the confidence and trust of the people. This study's aim is to investigate how CSR initiatives got converted into consumer favorable responses. We proposed a theoretical framework, modifying Dedeke's (2015)...

Consumers are no longer merely passive recipients of brand-related information, but rather, act as dynamic participants and co-creators of value, and of brand meaning. Hence the success of a brand is linked in its social capital making social capital and consumer behavior mutually reinforcing....

This study was conducted to identify the impact of emotional advertising on consumer buying behavior. The research is limited to high involvement products specifically home appliance brands. It also aims to assess the most influential advertising appeal that impacts the buying decision of the...