An organization’s forgiveness climate is significant in reducing negative and promoting positive consequences of errors, mistakes, or offenses in the workplace. This study investigates the influence of a perceived forgiveness climate and organization culture on learning behavior, job...

Drawing from examination, we speculated that apparent CSR identifies with feelings (authoritative pride), work mentalities (organizational/hierarchical embeddedness), work practices (diminished turnover, and in-role performance), and well-being. We also explored the complementary effect of four...

The research was conducted with a core objective to study the relationship between leaders' emotional intelligence, organizational culture, and sub-ordinates’ OCB and task performance. A theoretical framework is proposed modifying Miao et al. (2018) model to include a mediating role of...

Companies often engage in product and service customization as part of a differentiation strategy, as it represents a source of competitive advantage. However, its effect on customer relationships as well as contingencies for its effective application is not well understood. In Particular, how...

There is a wide perception that consumer satisfaction and brand image leads to purchase. However, there were instances where high satisfaction was not reflected in sales. We propose that culture complements the satisfaction purchase relationship. For this, we investigated the moderating effect...

Consumers are no longer merely passive recipients of brand-related information, but rather, act as dynamic participants and co-creators of value, and of brand meaning. Hence the success of a brand is linked in its social capital making social capital and consumer behavior mutually reinforcing....

The purpose of this Research is to propose and test a model to better understand brand equity. It seeks to investigate the effects of this construct on consumers' responses using data from Khaadi consumers from different outlets located in Karachi. Sample size of 409 respondent collected and...

This paper examined the packaging features effecting milk buying behavior. Four packaging features were selected that included nutritional information, price, country of origin, & quality standards, and their impact on milk consumption and purchase behavior is analyzed using Structural Equation...

This study examined the impact of Deceptive Advertising on Customer Loyalty in the telecommunication industry of Karachi, Pakistan. This research was quantitative in nature. The sample size was 250; questionnaires were distributed electronically and manually. Exploratory Factor Analysis (EFA) was...