In the past few decades, growth in ethical consumerism has led brands to increasingly develop conscientiousness and depict ethical image at a corporate level. But does having a corporate brand that is perceived to be ethical have any influence on outcome variables of interest for its product...

Women always have an inherent love for beauty. Cosmetics have become a routine tool to make women more presentable. Organic cosmetics are produced without the usage of some type of chemical substance. They bear no toxins or impurities to causes threats to public wellbeing and affect the quality...

In the new market environment, customer experience has become a source of competitive advantage. The purpose of this paper is to understand the role of post-purchase logistic services on customer satisfaction and future purchase decision in Pakistan. For this, we modified the Cao et. al. (2018)...

Purpose – Personal factors may be the exciting indicators of business uniqueness and their attraction may influence the buying behavior of consumers, but to know how these buying behaviors interact with personality traits to affect buying intensity is a big challenge. This is more pertinent in...

Purpose: The purpose of this research paper is to determine how factors affecting consumer preferences of bottled water in different cities of Pakistan.Design / Methodology: The is an exploratory research which is conducted through Smart Pls and collected data from the survey questionnaire which...