In Pakistan, tourism industry is growing rapidly but lack of researches and studies contributes in creating gap in understand the role of social media marketing in improving this sector. For this purpose, this research is conducted to investigate and examine the impact of social media...

This research explored the relationship between Perceived Usefulness and Perceived Ease of the use of Social Network and their impact on Online Purchase Intention moderated by Culture. The data of 384 consumers of online stores belonging to Karachi, Pakistan were taken thorough questionnaire and...

Social technologies are progressively utilized in a few hierarchical capacities, as well as human resource management. The focal point of this research is by social media based reception in recruitment of employees in service industries in Pakistan. More specifically, the focal point of this...

This paper proposed a theoretical framework that will bridge a segment of the research-practice gap that exists in regard to the use of SNSs in recruitment. We modified Fang (2015) model to include the Professionalism and Credibility of SNW in a framework that explains how social capital affects...

A digital footprint is a salient factor to draw a strategy for remarketing and building the relationship between consumers’ uses of branded mobile apps and their brand engagement. The purpose of this paper is to examine the utilization of the marketing adaptability of branded mobile...

The technological improvement coupled with the growing use of smartphones has, among other functions, facilitated purchase and payment transactions through the mobile phone. While new Mobile Payment methods have been increasingly introduced in the industry, their acceptance in Pakistan has...

Like other emerging and developing economies of the world, business groups dominate the Pakistani economic landscape. The political economy of the country makes it easier for business groups to take bold business decisions in uncertain and inconsistent policy regimes. By incorporating new...

This research study explores the effect of a strategic revolution that a garment industry needs to adapt with the help of new technologies such as Industry 4.0 technology in the presence of GSCM and Lean manufacturing practices. Its experiments with either the LMP or Green SCM could be used as a...

This study investigated the impact of Corporate Diversification, investment, Capital structure, and dividend policies on a firm’s financial performance. The dependent variables taken for measuring the financial performance of the firms included ROE, ROA, and Tobin’s q. The independent...