The technological improvement coupled with the growing use of smartphones has, among other functions, facilitated purchase and payment transactions through the mobile phone. While new Mobile Payment methods have been increasingly introduced in the industry, their acceptance in Pakistan has...

This paper proposed a theoretical framework that will bridge a segment of the research-practice gap that exists in regard to the use of SNSs in recruitment. We modified Fang (2015) model to include the Professionalism and Credibility of SNW in a framework that explains how social capital affects...

In Pakistan, tourism industry is growing rapidly but lack of researches and studies contributes in creating gap in understand the role of social media marketing in improving this sector. For this purpose, this research is conducted to investigate and examine the impact of social media...

This research explored the relationship between Perceived Usefulness and Perceived Ease of the use of Social Network and their impact on Online Purchase Intention moderated by Culture. The data of 384 consumers of online stores belonging to Karachi, Pakistan were taken thorough questionnaire and...

Social technologies are progressively utilized in a few hierarchical capacities, as well as human resource management. The focal point of this research is by social media based reception in recruitment of employees in service industries in Pakistan. More specifically, the focal point of this...

A digital footprint is a salient factor to draw a strategy for remarketing and building the relationship between consumers’ uses of branded mobile apps and their brand engagement. The purpose of this paper is to examine the utilization of the marketing adaptability of branded mobile...

The lack of synergy between the HRM functions and the ambiguity of human resources business partnering (HRBP) role are significantly blocking the way of HR professionals to become business partners. The paper proposed a theoretical framework, based on Ibrahim (2015) model focusing on the...

In the face of increased accountability pressures, nonprofits are searching for ways to demonstrate their effectiveness. In the Absence of meaningful tools to evaluate effectiveness, financial ratios are largely used to approximate it. There is an extensive body of literature on the determinants...

Firms that we're able to develop competitive advantages in CSR using proactive environmental and social strategies, achieve superior social and economic performance. However, the big challenge is to recognize the factors that are shaping organizational strategies towards CSR. In particular, we...