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Siegert, Gabriele
Lobigs, Frank
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Die Ökonomie des Sports in den Medien
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Powerplay : Sport aus der Perspektive des strategischen TV-Managements
Siegert, Gabriele
;
Lobigs, Frank
- In:
Die Ökonomie des Sports in den Medien
,
(pp. 167-196)
.
2008
Persistent link: https://www.econbiz.de/10003759475
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Applying intellectual property rights theory to the analysis of innovation competition in mass media content markets : a general framework and a theoretical application to media fo...
Lobigs, Frank
;
Siegert, Gabriele
- In:
Management and innovation in the media industry
,
(pp. 37-63)
.
2008
Persistent link: https://www.econbiz.de/10003791210
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