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~person:"Siemens, Jennifer Christie"
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Siemens, Jennifer Christie
Smith, Scott
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Fisher, Dan
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Sizing up without selling out : the role of authenticity in maintaining long-run consumer support for successful underdog brands
Siemens, Jennifer Christie
;
Weathers, Danny
;
Smith, Scott
; …
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 78-97
Persistent link: https://www.econbiz.de/10012201584
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2
Product expertise versus professional expertise : congruency between an endorser's chosen profession and the endorsed product
Siemens, Jennifer Christie
;
Smith, Scott
;
Fisher, Dan
; …
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
3
,
pp. 159-168
Persistent link: https://www.econbiz.de/10003760618
Saved in:
3
Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts
Siemens, Jennifer Christie
;
Smith, Scott
;
Fisher, Dan
; …
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011422760
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