Chapter 1. Introduction: Case Based Research in Tourism, Travel, and Hospitality - Rethinking Theory and Practice … Amarilis -- Chapter 5. Sales Leadership in Tourism: The Case of Contiki Canada -- Part 2. Innovation and …. Closing the Service Innovation Gap in Hospitality Management: The Case of a Fast Food Chain in Switzerland -- Chapter 11 …

cloudy waters Underwater wineries: innovation genius or another marketing trick? Implications on wine & food tourism …Part I: Introduction -- Chapter 1. Thriving in wine tourism through technology and innovation: a survival or a … competitiveness need? -- Part II: Technology and Wine tourism -- Chapter 2. Social Media, Wine Tourism and an Emerging Destination: A …

Introduction to Part 1 -- 2 Web 2.0 and Networks in Wine Tourism: The Case Studies of greatwinecapitals.com and … wineandhospitalitynetwork.com -- 3 Web 2.0 and Customer Involvement in New Service Development: A Framework, Cases and Implications in Tourism …: â Re-inventingâ Tourism Communication -- PART 3 WEB 2.0: TRAVELLERSâ BEHAVIOUR -- 13 Introduction to Part 3 -- 14 …

: Technologies -- Chapter 12. How to Design a Smart Tourism Destination: The Case of Granada (Luis-Alberto Casado-Aranda, Juan … Sánchez-Fernández and Ana-Belén Bastidas-Manzano) -- Chapter 13. Marketing Suburban Tourism Destinations on Social Media: The … Hotels: Neuroimaging or Self-reports when Evaluating Tourism Advertising and Websites? (Luis-Alberto Casado-Aranda, Juan …

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary … perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and … tourism businesses and visitors …