Sigala, Marianna - In: The handbook of managing and marketing tourism experiences, (pp. 85-111). 2016
) tourism experiences. Methodology/approach A service dominant logic and co-creation approach and concepts was adopted for … examining how the social media can influence interactions and participation that represent two major sources of tourism … facilitate, foster, and expand the experience co-creation process by altering: when, how, why, what, by whom, and how tourism …
