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Industrial advertising effects and budgeting practices
Lilien, Gary L.; Silk, Alvin J.; Choffray, Jean-Marie - In: Journal of marketing 40 (1976) 1, pp. 16-24
Persistent link: https://www.econbiz.de/10002235977
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Estimating dynamic effects of market communications expenditures
Montgomery, David Bruce; Silk, Alvin J. - In: Management science : journal of the Institute for … 18 (1972) 10, pp. B485-B501
Persistent link: https://www.econbiz.de/10002509754
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Advertisement size and the relationship between product usage advertising exposure
Silk, Alvin J.; Geiger, Frank P. - In: Journal of marketing research : JMR 9 (1972) 1, pp. 22-26
Persistent link: https://www.econbiz.de/10002828909
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Does consumer advertising increase retail availability of a new product?
Haines jr., George H.; Silk, Alvin J. - In: Journal of advertising research 7 (1967) 3, pp. 9-15
Persistent link: https://www.econbiz.de/10002592637
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A model for allocating joint advertising costs
Haines jr., George H.; Kassarjian, Harold H.; Silk, Alvin J. - In: Journal of advertising research 6 (1966) 1, pp. 35-41
Persistent link: https://www.econbiz.de/10002592687