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Persistent link: https://www.econbiz.de/10003512617
Interorganizational relations have been a major focus of marketing scholars in the past 2-3 decades. In this study, we explore the impact of national cultural differences, a factor that is unique to international relations, on behavior variables in exporter-foreign middleman relations....
Persistent link: https://www.econbiz.de/10009213161
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