Simon, Larissa; Bilger, Rebecca; Ferdinand, Hans-Michael - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2018) 7, pp. 25-34
This article examines the „Google Zukunftswerkstatt“ („Google Digital Garage“) – a tool invented by Google to support anyone who is interested in learning more about Online Marketing. It is assumed that this tool can have significant positive impacts on the brand presence of small and...
