ABSTRACT Zambia's maize seed industry is currently one of the strongest and most competitive in Sub‐Saharan Africa. This paper describes the changing structure of the maize seed industry and seed supply chain in Zambia. The aim of the paper is to propose elements of a marketing strategy for...

Zambia’s maize seed industry is one of the strongest in the region, and smallholder farmers grow numerous varieties, with no single variety dominating more than a small share of maize area. Yet, the foremost consumer (purchaser) of maize seed over the past decade has been the Government of...