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Digital and social media marketing : emerging applications and theoretical development

Rana, Nripendra P. (ed.); Slade, Emma L. (ed.); … - 2020

Persistent link: https://www.econbiz.de/10012107816

Special issue: advances in theory and practice of digital marketing

Dwivedi, Yogesh Kumar (ed.); Rana, Nripendra P. (ed.); … - 2020

Persistent link: https://www.econbiz.de/10012171783

Commentary: what's behind the price tag : understanding cost transparency?

Singh, Nitish - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1987-1991

Persistent link: https://www.econbiz.de/10011453354

Rejoinder: a reply to comments on "should consumers request cost transparency?"

Simintiras, Antonis C.; Dwivedi, Yogesh Kumar; Kaushik, … - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1999-2003

Persistent link: https://www.econbiz.de/10011453363

Editorial introduction: advances in theory and practice of digital marketing

Dwivedi, Yogesh Kumar; Rana, Nripendra P.; Slade, Emma L.; … - In: Journal of retailing and consumer services 53 (2020), pp. 1-4

Persistent link: https://www.econbiz.de/10012171954

Digital and Social Media Marketing : Emerging Applications and Theoretical Development

Rana, Nripendra P. (ed.); Slade, Emma L. (ed.); … - 2020 - 1st ed. 2020

Part I: Social Media Marketing -- Chapter 1. Return on investment in social media marketing: Literature review and suggestions for future research -- Chapter 2. The Effect of Fashion e-Blogs on Women's Intention to Use -- Chapter 3. Investigating the Impact of Social Media Commerce Constructs on...

Persistent link: https://www.econbiz.de/10012399021