Digital activities are compulsorily required to include when online education services are concerned. The digital marketing strategy need to be defined if customer satisfaction has to be maintained. Digital activities are an increasingly important part of any marketing and sales strategy. The...

Marketing of software firm consists of creating value, delivering value and communicating value to customers. This requires constant analysis of customer needs and technology up gradation. Marketing of software products is different from the traditional product due to uniqueness inherent in the...

"This book explores how the dire need of academic resources in affiliate marketing which tends to increase the traffic on web and enhance customer satisfaction. It cover major perspectives building on the available literature in the domains, while attempting to bring out a focused approach in...

The paper discusses various characteristics of fly ash and the possibility of its utilization in the various sectors. During the last decade, India saw about 70% increase in the production of fly ash but roughly 130% increase in the utilisation. About 60% of Indian demand of electricity is...