Bouncken, Ricarda B.; Qiu, Yixin; Sinkovics, Noemi; … - In: Review of Managerial Science 15 (2021) 2, pp. 251-273
The flexible pattern matching approach has witnessed increasing popularity. By combining deduction with induction in logic, flexible pattern matching is well suited for exploration and theory development. The paper discusses its logic, advantages and process of this approach while offering a...
