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Developing a measure to capture marketing faculty's perceptions of unethical behavior
Gao, Tao Tony; Sirgy, M. Joseph; Johar, J. S. - In: Journal of business research : JBR 63 (2010) 4, pp. 366-371
Persistent link: https://www.econbiz.de/10003962266
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Developing a measure to capture marketing faculty's perceptions of unethical behavior
Gao, Tao; Sirgy, M. Joseph; Johar, J.S. - In: Journal of Business Research 63 (2010) 4, pp. 366-371
The study explores the factor structure of the Sirgy et al. [Sirgy MJ, Johar JS, Gao T. Toward a code of ethics for marketing educators. Journal of Business Ethics 2006; 63(1): 1-20] measure of marketing faculty's perceptions of unethical behavior and tests its predictive validity. We surveyed...
Persistent link: https://www.econbiz.de/10008499469
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Reducing buyer decision-making uncertainty in organizational purchasing: can supplier trust, commitment, and dependence help?
Gao, Tao; Sirgy, M. Joseph; Bird, Monroe M. - In: Journal of Business Research 58 (2005) 4, pp. 397-405
Persistent link: https://www.econbiz.de/10005465856