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Does brand social power mean market might? : exploring the influence of brand social power on brand evaluations
Crosno, Jody L.; Freling, Traci H.; Skinner, Steven J. - In: Psychology & marketing 26 (2009) 2, pp. 91-121
Persistent link: https://www.econbiz.de/10003812255
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Does brand social power mean market might? Exploring the influence of brand social power on brand evaluations
Crosno, Jody L.; Freling, Traci H.; Skinner, Steven J. - In: Psychology & marketing 26 (2009) 2, pp. 91-121
Persistent link: https://www.econbiz.de/10008164167
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The ties that buy : the role of interfirm social contagion across customer accounts
Bowler, Wm. Matthew; Dahlstrom, Robert; Seevers, Matthew T. - In: The journal of personal selling & sales management : JPSSM 31 (2011) 1, pp. 7-20
Persistent link: https://www.econbiz.de/10008856949
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Performance implications of a retail purchasing network : the role of social capital
Seevers, Matthew T.; Skinner, Steven J.; Dahlstrom, Robert - In: Journal of retailing 86 (2010) 4, pp. 310-321
Persistent link: https://www.econbiz.de/10008808863
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An Exploratory Investigation of Organizational Antecedents to New Product Success
Ayers, Doug; Dahlstrom, Robert; Skinner, Steven J. - In: Journal of marketing research : JMR 34 (1997) 1, pp. 107-116
Persistent link: https://www.econbiz.de/10006675253
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Performance Implications of a Retail Purchasing Network: The Role of Social Capital
Seevers, Matthew T.; Skinner, Steven J.; Dahlstrom, Robert - In: Journal of retailing 86 (2010) 4, pp. 310-322
Persistent link: https://www.econbiz.de/10008735096