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Skinner, Steven J.
Dahlstrom, Robert
62
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29
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Does brand social power mean market might? : exploring the influence of brand social power on brand evaluations
Crosno, Jody L.
;
Freling, Traci H.
;
Skinner, Steven J.
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 91-121
Persistent link: https://www.econbiz.de/10003812255
Saved in:
2
Does brand social power mean market might? Exploring the influence of brand social power on brand evaluations
Crosno, Jody L.
;
Freling, Traci H.
;
Skinner, Steven J.
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 91-121
Persistent link: https://www.econbiz.de/10008164167
Saved in:
3
The ties that buy : the role of interfirm social contagion across customer accounts
Bowler, Wm. Matthew
;
Dahlstrom, Robert
;
Seevers, Matthew T.
- In:
The journal of personal selling & sales management : JPSSM
31
(
2011
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10008856949
Saved in:
4
Performance implications of a retail purchasing network : the role of social capital
Seevers, Matthew T.
;
Skinner, Steven J.
;
Dahlstrom, Robert
- In:
Journal of retailing
86
(
2010
)
4
,
pp. 310-321
Persistent link: https://www.econbiz.de/10008808863
Saved in:
5
An Exploratory Investigation of Organizational Antecedents to New Product Success
Ayers, Doug
;
Dahlstrom, Robert
;
Skinner, Steven J.
- In:
Journal of marketing research : JMR
34
(
1997
)
1
,
pp. 107-116
Persistent link: https://www.econbiz.de/10006675253
Saved in:
6
Performance Implications of a Retail Purchasing Network: The Role of Social Capital
Seevers, Matthew T.
;
Skinner, Steven J.
;
Dahlstrom, Robert
- In:
Journal of retailing
86
(
2010
)
4
,
pp. 310-322
Persistent link: https://www.econbiz.de/10008735096
Saved in:
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