Thon, Max; Gürtler, Oliver; Heinz, Matthias; Schäfer, Kai - 2024
company, we run a field experiment with more than 1, 200 independently owned intermediaries that sell our study firm's own … interaction. We compare the impact of different forms of monetary incentives with non-monetary incentives provided through direct … support to reduce the sales agents' effort costs. We develop a conceptual formal model hypothesizing that incentives for …