This paper introduces an experimental "decision pathways" survey technique that builds on insights from behavioral decision theory. The approach presents respondents with a set of linked questions that encourage the deliberate construction of expressed values in the course of selecting a...

Subjects valued environmental goods using a response mode expressing willingness to pay as a multiplier or divider of a purported "budgetary unit." Hypothetical willingness to pay was found to be highly dependent on the size of the budgetary unit. Rejecting two other interpretations, we believe...

The use of contingent valuation (CV) methods for estimating the economic value of environmental improvements and damages has increased significantly. However, doubts exist regarding the validity of the usual willingness to pay CV methods. In this article, we examine the CV approach in light of...