Kunreuther, Howard; Onculer, Ayse; Slovic, Paul - In: Journal of Risk and Uncertainty 16 (1998) 3, pp. 279-99
Investments in protective measures involve an initial immediate cost in exchange for a stream of potential benefits accruing over time in the form of reduced expected losses. This paper describes two studies in which individuals were asked both to make choices and indicate the maximum amount...