Prior studies have observed that the attractiveness of playing a simple gamble (7/36 to win $9; otherwise win nothing) is greatly enhanced by introducing a small loss (7/36 win $9; otherwise lose 5¢). The present studies tested and confirmed an explanation of this finding based on the concept of...

Prior studies have observed that the attractiveness of playing a simple gamble (7/36 to win $9; otherwise win nothing) is greatly enhanced by introducing a small loss (7/36 win $9; otherwise lose 5¢). The present studies tested and confirmed an explanation of this finding based on the concept of...

We undertake a series of tests examining the extent to which the affect heuristic (Slovic et al., 2002) is or is not triggered by changes in the framing and hence context of assessments of hypothetical gamble tasks using a rating scale response mode. Our initial investigations examine the...

In recent years there has been increasing interest in using the related concepts of affect and evaluability to understand a wide range of decision behaviours. However, a common feature of studies to date is that they have adopted hypothetical payoff designs. Such an approach is open to...

Prior studies have observed that, in separate evaluation, the attractiveness of playing a simple gamble (7/36 to win $9; otherwise win nothing) is greatly enhanced by introducing a small loss (7/36 win $9; otherwise lose 5cent;). The present studies tested and confirmed an explanation of this...