Smith, Alec; Bernheim, B. Douglas; Camerer, Colin F.; … - In: American Economic Journal: Microeconomics 6 (2014) 2, pp. 1-36
We investigate the feasibility of inferring the choices people would make (if given the opportunity) based on their neural responses to the pertinent prospects when they are not engaged in actual decision making. The ability to make such inferences is of potential value when choice data are...
