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The impact of customer-related strategies on shareholder value : evidence from Taiwan
Smith, Malcolm; Chang, Chen - In: Asian review of accounting 17 (2009) 3, pp. 247-268
Persistent link: https://www.econbiz.de/10003928348
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Improving customer outcomes through the implementation of customer relationship management : evidence from Taiwan
Smith, Malcolm; Chang, Chen - In: Asian review of accounting 18 (2010) 3, pp. 260-285
Persistent link: https://www.econbiz.de/10008699969