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Beyond the "win-win" : creating shared value requires ethical frameworks
Reyes, Gaston de los; Scholz, Markus; Smith, N. Craig - In: California management review 59 (2017) 2, pp. 142-167
Persistent link: https://www.econbiz.de/10011697232
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Alternative objective functions for firms
Lankoski, Leena; Smith, N. Craig - 2017
Persistent link: https://www.econbiz.de/10011947580
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Consumers as drivers of corporate social responsibility
Smith, N. Craig - In: The Oxford handbook of corporate social responsibility, (pp. 281-302). 2008
Persistent link: https://www.econbiz.de/10003649032
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Mainstreaming corporate responsibility
Smith, N. Craig (ed.) - 2009
Persistent link: https://www.econbiz.de/10003788354
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Socially responsible pricing: lessons from pricing of AIDS drugs in developing countries
Vachani, Sushil; Smith, N. Craig - In: Multinational corporations and global poverty reduction, (pp. 400-434). 2006
Persistent link: https://www.econbiz.de/10003278795
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Consumers as drivers of corporate responsibility
Smith, N. Craig (contributor) - 2007
Persistent link: https://www.econbiz.de/10003470299
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Bounded goodness : marketing implications of Drucker on corporate responsibility
Smith, N. Craig (contributor) - 2007
Persistent link: https://www.econbiz.de/10003470307
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Socially responsible distribution : distribution strategies for reaching the bottom of the pyramid
Vachani, Sushil; Smith, N. Craig - 2008
Persistent link: https://www.econbiz.de/10003909931
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Bounded goodness : marketing implications of Drucker on corporate responsibility
Smith, N. Craig - 2008
Persistent link: https://www.econbiz.de/10003909940
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The new marketing myopia
Smith, N. Craig; Drumwright, Minette E.; Gentile, Mary C. - 2009
Persistent link: https://www.econbiz.de/10003912956