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Corporate social responsibility (CSR) is increasingly being recognized by firms as central to core business activities, as opposed to a peripheral consideration largely associated with philanthropy. This trend has major ramifications for marketing strategy that were explored at an international...
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Little is known about how consumers form CSR perceptions of the organizations they buy from. We propose that one way is through a CSR halo effect, whereby consumer awareness of some of a firm's CSR initiatives influences their judgments and preferences with regard to CSR in other areas about...
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maximization. This is in contrast to the common assertion that managers are legally constrained from addressing CSR issues if doing … legal norm, we show that it is certainly evident as a social norm among managers and in business schools — reflective, in … justifiably so in the view of many managers and business academics. We argue that this view is misguided, not least when …
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