Corporate social responsibility (CSR) is increasingly being recognized by firms as central to core business activities, as opposed to a peripheral consideration largely associated with philanthropy. This trend has major ramifications for marketing strategy that were explored at an international...

While considerable attention has been given to the harm done to consumers by marketing, less attention has been given to the harm done by consumers as an indirect effect of marketing activities, particularly in regard to supply chains. The recent development of dramatically expanded global...

This chapter examines the multi-faceted and reciprocal influence of marketing on corporate social responsibility strategy and practice, especially in light of consumer concern about company social and environmental impacts. As well as potential harmful consequences of marketing to consumers, we...