With consumers increasingly questioning the role of business in creating social value, it is essential for most firms to address corporate responsibility in ways that go beyond the minimum legal requirement and to communicate their various societal contributions. However, corporate social...

While consumers are often identified as a driver of the “business case” for corporate social responsibility, little is known about the precise impact CSR has on consumers. It has been widely speculated that socially responsible behavior will be subject to a halo effect whereby consumer...