The purpose of this paper is to explore the relationship between market orientation, innovation resources and companies' financial performance. Focus is put on the mediator role of proactive market orientation (PMO) in the relationship between reactive market orientation (RMO), innovation...

The purpose of this paper is to explore the relationship between market orientation, innovation resources and companies' financial performance. Focus is put on the mediator role of proactive market orientation (PMO) in the relationship between reactive market orientation (RMO), innovation...

The concept of internal marketing has been discussed in marketing literature for over 30 years. Despite this fact there is little theoretical and empirical evidence of the way in which the internal market orientation impacts market and financial performance. On the other hand, there is...

Innovation resources are among the resources critical for the creation of sustainable competitive advantage and therefore, for the growth and survival of companies. Authors explore partial dimensions of innovation resources and their relations with company performance from a sample of companies...

Innovation resources are among the resources critical for the creation of sustainable competitive advantage and therefore, for the growth and survival of companies. Authors explore partial dimensions of innovation resources and their relations with company performance from a sample of companies...