In China's rapid development, for marketers it is important to monitor views toward advertising to keep up with evolving consumer attitudes and managerial practice. This paper investigates attitudes and beliefs toward advertising among a small sample of Chinese managers in the state sector, and...

The Hong Kong beer market provides a good case study of perceptions towards Western food products in one of these rapidly growing, newly affluent markets of East Asia. As living standards rise, people have begun drinking more imported beer. While the overall beer market has been flat, as in many...

Successful exporting to East Asian markets requires a good understanding of how consumers view products from various countries. But the country-of-origin effect is likely to differ among different segments in any country. The study reported here shows that, for beer, people in different...