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Good marketing to "bad consumers" : outlet malls, gray markets, and warehouse sales
Coughlan, Anne T.
;
Soberman, David A.
-
1999
Persistent link: https://www.econbiz.de/10001362272
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2
The strategic role of outlet mall retailing
Coughlan, Anne T.
(
contributor
); …
-
2002
-
[Elektronische Ressource], rev. version of 99/43/MKT
Persistent link: https://www.econbiz.de/10001651374
Saved in:
3
Strategic segmentation using outlet malls
Coughlan, Anne T.
(
contributor
); …
-
2004
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002379272
Saved in:
4
A survey of outlet mall retailing : past, present, and future
Coughlan, Anne T.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002380501
Saved in:
5
Outlet malls : strategic segmentation of markets with two dimensions of consumer heterogeneity
Coughlan, Anne T.
(
contributor
); …
-
2003
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002341733
Saved in:
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